Lux? Lumen? It’s all empirical to me!
I took some good advice from a couple of WTers a while back to get me into the right ball park, then got some gear and had a play (7m x 0.75m viewing area, rail level 1.1m, high back scene, no top panel).
I set the continuous lighting bar directly above the front edge of layout, i.e. forward of the viewer, at 2m high.
As I was unsure how much light would be needed I went for potential overkill on the basis you can always turn the light source down, but not exceed its capacity.
Conclusions:
If the light source is a little above the viewer, the shadows created by it will not be visible by the viewer.
The light source does not need to be above or behind the viewer, but the further forward it is the more screening it will require to shield it from the viewer.
With continuous output (COB) LED tape there are no side shadows as sometimes seen with spaced LED tape.
Be prepared for any scenario of natural / artificial light on the exhibition battlefield, so make provision for high-powered lighting that can be controlled down to whatever level is required.
If you wish to eliminate any shadows caused by ambient (natural or artificial) light, you will need to provide layout lighting that is stronger - if that makes the layout too bright, the solution is to screen the layout from ambient light.
Install a powerful natural (4000k) tape and a tri-colour variable warmth tape - both with dimmers. This allows you to adjust base light level using the 4000k tape and to then adjust warmth using the variable tape. (tape specs incl. power outputs TBA when I can find the file). The tri-colour tape will add additional base light too if the 4000k tape can’t quite do it.
Hope that helps a little.